Search engine optimization is one of the most effective forms of marketing today, with many businesses out there increasing their sales and growing. With SEO, you don’t have to spend a lot of money, and you can quickly know if what you are doing is working on not. There is a lot that goes into an search marketing campaign, but the two main categories are On-page SEO and Off-Page SEO. Both of them are important because they help you achieve the same goal. Here are some useful On Page SEO tips you can use provided by an Edmonton seo company called Search Beast
Content comes first
Your website can do great with or without SEO when you have quality content, but a site with bad content cannot survive whether they have SEO or not. You should always seek to provide your audience with relevant content that gives them valuable information. You should also have unique content; there is no need to have content you have posted on another website. There are many different forms of content today, ranging from text to video. Choose the one that works for you and always remember that quality and relevance is everything when it comes to anything to do with content. Long articles have also been shown to rank better than short articles.
Page Titles, description, and formatting
The page title is one of the most important factors to consider when optimizing your website. Each of your pages should have a unique title, and the title should include the main keywords for that page. This is something many people forget to consider because they don’t see it as adding much value, but it does. There is no need to invest a lot of time and effort in finding the right keywords then failing to come up with the correct title for your page.
The search engines will want to find more about your page to be able to suggest your page when a user searches for a given keyword. The description is what the user will see on the results page. It should be descriptive, and unique for each page. This gives you the chance to convince the searcher to click on your link.
The URL structure is an essential aspect of on-page SEO. You should have a proper structure, and one way to do this is grouping your URLs into categories. You can also have sub-categories, but it is not a good idea to go over one level.
Linking to other pages within your site is important. The search engine spider will follow the links on the page, which will help you in ranking. If the spider doesn’t find any links, it will read the page and go. Internal linking will tell the search engines which are your most important pages. This will also cause an increase in the time a user will spend on your site. There are some rules you still have to follow when it comes to internal linking, but most of them are not strict.
Make sure to visit Search Beast’s blog for great search engine optimization tips that will help your website climb the serps.…